Morocco Now National Investment and Export Brand Launch
The recent global challenges are generating new requirements:
Growing pressure around climate change - consumers expectations and new regulations - require to move to decarbonized production.
Supply chain challenges during COVID crisis triggered global value chains reorganization towards less global dependency, more regional integration.
Morocco up to now stability and visionary decisions
Long lasting stability rooted in the monarchical pact
“Centuries old country, Morocco is a united nation, shaped by a common history. It draws its strength from national cohesion and from unanimous support around its sacred symbols.”
His Majesty King Mohammed VI, Throne Speech, 31st July 2021
20 years of determined transformation
Early Decision To Go For Free Trade Agreements
Top Class Trade And Transports Infrastructures
Massive Investment In Renewable Energies Since 2009
Shaped a leading industrial and exporting platform
World Fastest Growing Automotive Cluster
#1 Producer in Africa
700K Vehicles Production Capacity
27% of total Moroccan exports in 2019, X10 in 20 years
Fast Emerging Aerospace Industry
20% Average Growth
#1 Aerospace equipment exporter in Africa
Booming Exportations
Now, Morocco has the ambition to go a step further while being the most attractive destination to invest in the region. This ambition will be supported by a new identity.
The future proof industrial platform to capture opportunities in a changing world relying on a successful track record of business transformation execution that make the destination a reliable place to invest.
Now Sustainable
Renewable energies represent 37% of the energy mix in 2020
Renewable energies objective of 52% by 2030
1st Producer of renewable energies in Africa
4GW of installed capacity in 2021, investment of $ 6 billion
Now Competitive
Best cost offer based on competitive production and export costs
327 $/month average labor cost
156 $/container cost to export, the most competitive in the region
Privileged access to an international market of more than 1 billion consumers thanks to 54 FTAs
Gateway to be part of Africa’s fast growth potential
Now Well-Proven
Strong track record in:
Foreign investment: automotive and aerospace ecosystems, textile and agro-industry
Delivering mega projects : infrastructures (transport & logistics), renewable energy (solar & wind farms)
Made possible by investing in educating its young population - 152 OOO graduates/year.
Now Agile
Capacity to quickly adapt is part of Morocco DNA as illustrated recently during COVID.
Swift reallocation of industrial production capacity towards health equipment (e.g. masks, respirators), best in class vaccination roll out paving the way to a quick path to recovery.